Taylor Swift, fresh off the announcement of her upcoming “The Life of a Showgirl” album continued her latest media onslaught by launching a countdown that ends Wednesday at 7 p.m. EDT, the same time as her appearance on boyfriend Travis Kelce’s “New Heights” podcast, suggesting a new announcement may be coming.

Speculation has been growing that Taylor Swift is on the verge of announcing new music. This would be her 12th album.

Taylor Swift's highly anticipated appearance on the "New Heights" podcast is here! Here's every major moment and highlight from the episode.

Pop music’s biggest star is teasing her new era and it appears to be kicking off in just a few hours. On Monday, after teasing fans through various social media posts, Taylor Swift added a countdown clock to her website that ends at 12:12 a.m. on Tuesday, Aug. 12.

The singer's team has been posting every day since July 18, leading fans to wonder if Taylor Swift is counting down to an announcement of some sort.

It's not the first Swiftie rodeo, and they immediately tied the colors of the locks to the four different colored T.S. logos that were in the background of the album announcement video.

After McCall Mirabella saw that Taylor Swift had turned her website into a countdown yesterday, tells PEOPLE she decided to cancel a gym date that had been scheduled just the night before.

As Taylor Swift enters her showgirl era, TVLine continues our regular celebration of show-stopping dialogue in our latest Quotes of the Week. In the list below — which features our picks for TV’s most memorable sound bites of the past seven days — you’ll find nearly a dozen shows represented,

Taylor Swift hints at a new era with a mysterious countdown on her website and orange-themed clues exciting fans