After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

After her recent jeans ad for American Eagle turned heads all across the globe, Sydney Sweeney could embark on yet another ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which ...

Sydney Sweeney can raise a glass to bumper publicity this week - but she may soon be toasting with beer rather than champagne ...

The Euphoria star has long been an obsession for conservatives who view her as a symbol of a time before 'wokeness' ...

For those of you who missed the story, American Eagle signed Sweeney — an actress best known for her roles in HBO’s “Euphoria ...

Sydney Sweeney may be positioned to secure one of the most lucrative celebrity endorsements of the year, with industry speculation suggesting the actress could earn up to $10 milli ...

The 27-year-old actress boosted sales for American Eagle jeans and could do the same for the beleaguered beer brand.

Is Sydney Sweeney caught in a storm she never saw coming? The "Euphoria" star, blindsided by the hype surrounding her, faced ...