In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

(Reuters) -Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat ...

Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...

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Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...

Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.

Approximately 80 to 90 Starbucks "Pick Up" stores across more than 20 states will be impacted. Some locations are facing ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...