Two of LIV Golf’s most high-profile players were sporting new brand logos on their clothing on Wednesday ahead of the PGA ...

The NBA could be open to playing its All-Star Game earlier in the season as perhaps another way to coerce players to take the ...

Fresh pet food brand The Farmer’s Dog has renewed its year-old MLB sponsorship rights, under which it was designated as the ...

Reaction in the agency buzzosphere to Nick Kelly's departure from Verizon to start his out agency varied from surprise to ...

Warner Bros. Discovery kicked off the final day of upfronts from Madison Square Garden this morning, but unlike many other ...

The International Tennis HOF in Newport, RI today unveiled $3M in renovations to its museum during a ribbon-cutting and ...

GOAL’s Jacob Schneider noted in addition to the two new kits, U.S. Soccer has released a pre-match top that “features the ...

Both ESPN and the rest of the TV industry “know there are people who might stop getting cable TV once they can just get ESPN” ...

Fox and FS1 averaged 3.36 million viewers for NASCAR Cup Series coverage this season (12 races), flat compared to the 2024 package (under a previous rights deal with 16 races). Fox Sports did see a 7% ...

The Seahawks have re-emphasized to season-ticket holders that their tickets can be revoked if their sole purpose for having ...

The league’s current CBA expires following the 2026 season, and Passan noted the potential of introducing a salary cap is ...

A megabucks deal for NBA streaming rights last year saw Amazon Prime Video add to its range of live sports coverage, which is the latest step in building a package that Amazon Head of U.S. Video & ...