Medical marketers, ad agencies, physicians and pharma executives gathered for MM+M’s annual Transform conference, held at One ...
The smartest campaigns right now aren’t just throwing out facts and hoping they stick; they’re using sound, emotion and cultural touchpoints to make them stick.
Trump announced a 10% tariff on all U.S. trading partners, in addition to higher reciprocal tariffs on the EU and China. But ...
“If you are a Black person and have an opioid use disorder, you are likely to receive treatment five years later than if you’re a white person,” said Nora Volkow, director of the National Institute on ...
Fingerpaint Group has secured yet another acquisition to boost its portfolio, this time expanding its market access ...
The promotional effort from Ferring features bladder cancer survivors sharing the news of a new treatment option.
The smaller budgets and tactical pull-through seen in the MM+M/Swoop Healthcare Marketers Trend Report reflect marketers' greater focus on achieving optimization, rather than sheer scale.
The smartest campaigns right now aren’t just throwing out facts and hoping they stick; they’re using sound, emotion and cultural touchpoints to make them stick.
Not since the H1N1 pandemic of 2009 has the country been hit this hard by the influenza virus. This has been the worst flu season in a generation for the U.S. Not since the H1N1 pandemic of 2009 has ...
Spectrum Science, a 2024 MM+M Agency 100 honoree, hired Jill Beene as president of advertising and consulting, Lauren Ankeles as EVP of operations and transformation, as well as Natalie Newman as ...
It’s a holy grail of healthcare: forcing the industry to reveal prices negotiated between health plans and hospitals — information that had long been treated as a trade secret.
To run the flagship digital shop, Havas Health announced Wednesday that it brought back Joanna Ruiz from Deloitte Digital as president, and hired Megan Skelly from Edelman as chief creative officer ...
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