With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

FASTs are familiar channels for boomers, especially when it comes to channel-surfing of legacy TV. Younger demographic groups ...

Dating app Bumble announced Wednesday that it plans to lay off 30% or 240 of its employees, highlighting a recent trend in ...

A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations.

AtData is providing email verification based on behavioral signals, identity changes and threat indicators, the company says.

If you've never heard of agency tech developer Accountability, I recommend you listen to my conversation with new CEO Judd ...

In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained ...

This is core to the future of truth. When the global flow of information outpaces people’s sense of belonging, of trust, of control, something breaks. And the fix isn’t to slow down the tech. It’s to ...

In looking to build on its rising YouTube business, Google's goal would be to accelerate its position versus legacy TV ...

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