First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.

Reardon was in the role for about a year and a half. For now his duties will be taken on by Will Swayne, who continues as ...

BrightEdge identifies patterns marketers should consider when developing content strategies and ad campaigns, and key factors ...

That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right?

Texas is now the second state to pass a bill that would require Google and Apple to verify users' ages and then block minors ...

Motherhood is demanding — and there is no blueprint for success. New mothers are overwhelmed and research conducted by Okay ...

The net revenue figure includes contributions from M&A and currency contributions. Unlike its competitors Stagwell is no ...

Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding ...

Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010.

The New York Times added 250,000 digital-only subscribers in the first quarter, and now has 11.86 subscribers overall, including 600,000 print. It is aiming for 15 million by the end of 2027.

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TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credits, mentorship and educational resources as the company leans leaning ...