Our industry is quick to deride campaigns but slow to praise good work. We should focus more on sharing the repeatable ...

As Cadbury releases the seventh installment of its ‘Glass and a Half’ platform, marketing boss Elise Burditt discusses ...

A new campaign is calling on employers to address the hiring biases stunting job prospects and fuelling pay inequality for ...

Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

With 2025 unlikely to bring cheer in terms of macroeconomic growth as brands face up a lacklustre era dubbed the “new normal” ...

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

Teenage Cancer Trust is using partnerships and influencer tie-ups to reach a broader audience and focus its messaging around ...