Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

From breast exams with hot water bottles to drones at Kumbh, the agency’s 2025 entries merge empathy, tech and bold ambition.

The campaign supports the United Nations’ 2025 theme, ‘Ending Plastic Pollution’, and India’s Mission LiFE initiative ...

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...

Articles written by Kajal Sharma ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

The network is calling the solution the advertising industry’s 'first large marketing model'. Contact Customer Support at ...

With rich, high-impact visuals, the campaign pays homage to Happydent’s iconic legacy—including memorable classics like the ...

The FMCG major blends premium biscuits, rural strategy, and data-fuelled media to navigate inflation, q-commerce, and ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

Articles written by Vyshak Venugopalan ...

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the ...