At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to ...

As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the ...

Articles written by Vyshak Venugopalan ...

It’s an unusual move for a category that often reduces peace of mind to a bullet-point promise. And in an industry frequently accused of ghosting customers post-purchase, Policybazaar is betting on ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The ...

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

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Leo India emerged as the top winner on Day 2 of the Abby Awards 2025, powered by One Show, clinching 21 metals. The agency bagged 12 bronze and nine silver awards across various digital and social ...

After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

There is a particular kind of silence that follows when you are handed a media mandate for a product you have just heard of—expected to distill meaning and magic from decisions you had no part in. And ...