Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … If you’re trying to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Seemingly everyone is making a push into retail media nowadays. But most don’t have enough data and inventory to make it work, like Google and Meta do. TikTok, Snap, Pinterest, Walmart and other huge ...