If you were at SocialWest 2025 conference in Calgary, you may have heard about synthetic data for the first time. And judging ...

Amazon Ads’ global report reveals why shared values, behaviors, and communities matter more than age. Here’s how Canadian ...

Discover how TikTok and Twitch are helping Canadian brands grow with AI, creators, and full-funnel tools, from search hubs to ...

As the Edmonton Oilers fight to bring the Stanley Cup back to Canada, the stakes of bringing the series back to “home ice” for Game Seven means more than ever. Not only are the Edmonton Oilers chasing ...

A survey conducted in collaboration with Marketing News Canada and NP Digital Canada polled over 250 Canadian marketing professionals and found that 84% of companies have already adapted their ...

Once a regular part of the Canadian marketer’s calendar, cross-border travel to the U.S. is facing growing hesitation, and not just for vacationers. Business travellers across Canada are rethinking ...

Canada’s marketing technology (otherwise known as MarTech) scene is thriving, with homegrown firms powering innovation from coast to coast. And while you may have heard of giants like Hootsuite and ...

Search isn’t what it used to be. Yes, Google holds its ground, but it’s no longer the only place people go when they’re looking for products, services, or recommendations. Social platforms like TikTok ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

This blog post was written by Jo Loup and NLogic. Many thanks to them for their contribution! Check out their blog here. As Canada heads toward the 2025 federal election, the battle for hearts, minds ...