What a fake Dior ad suggests about AI’s production potential
A fake Dior ad posted to LinkedIn last month became the latest AI-generated dupe to catch marketers’ attention. But this was ...
Ad Age12h
Marketing winners and losers of the week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Ad Age12h
Agency news you need to know this week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...
33 ad execs predict how Trump’s election will impact marketing
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
Dash Hudson CMO on why future brand leaders need both data and creativity
On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of ...
Inside advertising’s identity-based targeting crisis—how marketers and ad tech are responding
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
4 creator economy predictions and trends to watch in 2025
More than 50 million people around the globe are creators, according to Goldman Sachs, which anticipates that number to grow by upwards of 20% annually over the next four years. More creators means ...
Google antitrust ad tech trial—debate over whether publishers are locked into its platform
Google has said that its business model aligns with other players in ad tech that also have hooks on the buy and sell sides, ...