The Golden Age of the NBA on NBC, from 1990 to 2002, is remembered for iconic games and some of the biggest superstars in the ...

John Tesh’s Beloved and Iconic Basketball Anthem to Welcome Viewers to NBC Sports’ NBA Coverage Beginning this October and to ...

Roundball Rock” is coming home. NBC answered the biggest question many have had since it won back NBA rights last July during ...

"Roundball Rock," the NBA anthem written by John Tesh and popularized during the NBA on NBC from 1990-2002, will return to ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media ...

Following NBC’s announcement about the theme song, the man who composed ‘Roundball Rock’ says the song has taken on a life of its own.

NBC Sports is using AI voice synthesis technology to bring late announcer Jim Fagan's iconic voiceovers to its upcoming NBA ...

"In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with ...

"Roundball Rock," the NBA anthem written by John Tesh and popularized during the NBA on NBC from 1990-2002, will return to NBC when the network begins broadcasting games next season as part of the ...

NBC will bring back “Roundball Rock,” its beloved sports theme song, next season when the network begins its 11-year media rights deal to air NBA games. Music composer and radio and TV ...