The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Cam Ward opens up about the Pop-Tarts Bowl fiasco and the backlash he faced, discussing the media's narrative with Shedeur ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Auburn Tigers running back Jarquez Hunter (27) avoids a tackle from Oklahoma Sooners linebacker Kobie McKinzie (11) as Auburn ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated ...

Mid-January is always a period of great adjustment. That icy time when we hopefully have finally started ending dates with ...

The two bowl games — the No. 23 Buffaloes’ Alamo Bowl matchup against No. 17 BYU and the Miami-Iowa State Pop-Tarts Bowl — featured the two top-rated quarterback prospects in the 2025 NFL Draft.

Miami head coach Mario Cristobal is not happy that some believed quarterback Cam Ward quit during the team's 42-41 loss to ...

Refers to the latest 2 years of stltoday.com stories. Cancel anytime. A mascot at the second annual Pop-Tarts Bowl takes the field on Dec. 28 in Orlando, Florida, at Camping World Stadium.

Three of the company’s Pop-Tarts (not including this one) were used during the 2024 Pop-Tarts Bowl. Pat Nabong/Sun-Times Share The marketing company needed someone to get the vomit out of the ...