Versant says that the new name stands for “My Source News Opinion World,” which appears to be more of a backronym. MSNBC ...

MSNBC announced on Monday that it will change its name to MS Now, short for My Source News Opinion World, later this year.

USA Network and Golf Channel will merge into a new USA Sports brand, which will join MS NOW in getting a new peacockless logo ...

By Harshita Mary Varghese (Reuters) -Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, ...

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an ...

The name change came as a surprise to many, even those within the network who had previously been told that the MSNBC name ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

MSNBC will change name to MS NOW as parent company Comcast plans to separate it from NBCUniversal. The name, which stands for ...

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and ...

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on ...

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

The progressive cable news network MSNBC will formally change its name later this year to MS NOW, standing for My Source for News, Opinion, and the World.