Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal. CNBC's Andrew Ross Sorkin joins Joe Scarborough to break the news.

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

MSNBC announced on Monday that it will change its name to MS Now, short for My Source News Opinion World, later this year.

Pete Davidson is reflecting on the time he was in 'trouble' with NBCUniversal over the cancellation of his semi-autobiographical dramedy Bupkis.

The new name and logo, of course, is part of a larger restructuring plan by parent company Comcast to split off a large portion of its cable assets – which includes MSNBC, CNBC and other networks – from NBCUniversal, which will keep the NBC broadcast network and other media properties.

NBCUniversal has acquired all rights, excluding publishing, to Robert Ludlum's “Jason Bourne” and “Treadstone” book series, in perpetuity. The deal paves the way for new installments for Matt Damon’s Jason Bourne,

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major