MSNBC will change its name to MS Now and lose its peacock logo later this year as part of its split from parent company NBC Universal.

As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name, becoming MS NOW.

MSNBC rebranded as MS NOW, dropping ‘NBC’ amid reactions. Hosts expressed excitement for independence, while critics raised ...

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its ...

Left-wing cable network MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism. The rebranding announcement left some scratching their heads while it triggered snarky ...