Something about George Romero’s 1978 film about doomed survivors riding out the zombie apocalypse in a shopping mall feels resonant today as I look across Meta’s suite of AI-created profiles. The movie’s blue-skinned corpses don’t know they’re dead. They just wander through the shopping center on autopilot, looking for something new to consume.

You can access and use Meta AI on WhatsApp, Instagram, or Facebook Messenger. If you want to use AI in your messengers, then here is how to do it.

Meta's push to integrate AI-generated characters into Instagram and Facebook marks a significant step in its strategy to attract and retain younger audiences. Starting in 2025, Meta plans to launch a suite of tools that allow users to create personalized,