The new "Good Life, Great Lake" branding emphasizes Erie's authentic experiences and natural beauty. The 18-month rebranding process involved community input and visitor research. Tourism is a major ...

It wouldn't be an episode of HBO's "Last Week Tonight With John Oliver" without the host making jokes about something ...

In an episode of Last Week Tonight, HBO's John Oliver offered to rebrand the Detroit Tigers' Double-A affiliate Erie ...

Last Week Tonight with John Oliver” featured an in-depth segment on Minor League Baseball promotions, which concluded with an ...

An extended feature on the Captains made John Oliver’s "Last Week Tonight" recently. Only in minor league baseball can we ...

"It's going to be meh,"the team says about the night that's a response to Oliver making fun of the team's name.

With one fell swoop - and the help of noted funnyman and television host, John Oliver - the SeaWolves are no more. At least ...

Erie SeaWolves were announced as the winners to HBO host John Oliver's MILB rebrand promotion. Here's what the promotion ...

The Buffalo Bisons were one of 47 teams who responded to “Last Week Tonight” host John Oliver’s recent pitch to rebrand a ...

Play the USA TODAY Daily Crossword Puzzle. In the latest episode of his HBO show “Last Week Tonight,” comedian John Oliver joined the name-calling party, devoting a full 30 minutes to the ...

John Oliver, host of "Last Week Tonight", offered to rebrand a Minor League Baseball team, and the Erie SeaWolves were selected. Oliver's rebrand will include a new name, mascot and theme night ...

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams ...