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Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.
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Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max.
We’re not quite there yet, but it sure feels imminent.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO
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Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again. And it's a name we're all familiar with. It's "the plot twist everyone's been waiting for,
HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that,