The investigation into the shocking murder of 23-year-old beauty influencer Valeria Márquez, who was gunned down during a livestream from her beauty salon, has taken a major turn after authorities formally rejected early reports linking her death to a notorious cartel leader.

Valeria Marquez, 23, was shot while filming a TikTok livestream at her own salon. The Mexican influencer and model — who had over 200,000 followers on TikTok and Instagram — was confirmed dead after authorities arrived at the scene,