Amid a season of record viewership for the WNBA, Amy Errett, the founder and CEO of hair color brand Madison Reed, is doubling down on women’s basketball as a growth engine.

UCLA Women's Basketball superstar Lauren Betts is one of 13 women's college basketball stars to sign a new name, image, and likeness (NIL) deal with Unrivaled, a 3v3 basketball league filled with the ...

JuJu Watkins, Flau’Jae Johnson and Azzi Fudd are three of 14 top women’s college basketball players Unrivaled signed to NIL deals, the league announced Saturday. It’s the second consecutive year the 3 ...

UConn Huskies star Azzi Fudd turned heads all All-Star break supporting girlfriend Paige Bueckers. Her fit for the All-Star ...

The city of Indianapolis was buzzing with energy surrounding the 2025 All-Star weekend. Around the main attractions of Friday’s 3-point and skills contest and S ...

Two University of Connecticut women’s basketball stars have inked NIL deals with a league co-founded by a pair of former ...

Paige Bueckers' girlfriend Azzi Fudd has launched a new podcast. Bueckers revealed in a video released on Friday that she is dating Fudd, who is her ...

It has been a poorly kept secret for quite some time that Paige Bueckers is in a relationship with one of her former teammates, but the Dallas Wings star ...

Unrivaled, the 3v3 women's basketball league, has signed 14 star college players to NIL deals during WNBA All-Star Weekend.

Star nod in just two months, Paige Bueckers is moving at a pace few rookies ever touch. After leading UConn to a national ...

Azzi Fudd Makes Personal Decision After National Title Season at UConn originally appeared on Athlon Sports. The University ...

USC's JuJu Watkins, LSU's Flau'jae Johnson and UConn's Azzi Fudd are among the 14 players who have signed new NIL contracts with Unrivaled ahead of its second season, the 3x3 women's basketball league ...