The Tribeca Festival in New York City features powerful examples of storytelling through the use of virtual reality, ...

Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in ...

InCitu is using AR to make new infrastructure projects easier to visualize. For Tampa, the tech is showing residents a ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to ...

CBS Los Angeles is announcing its new augmented/virtual reality immersive studio on June 11, the first of its kind in ...

The race to put augmented reality smart glasses on your face is heating up. Snap Spectacles are transforming into "Specs" and ...

Chinese EV brand XPeng has revealed its newest medium SUV, with a strong focus on in-car and semi-autonomous technology. The ...

A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

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Would you trust a driverless car? A 2024 global survey involving nearly 8,000 participants suggests most people are wary of handing over the steering wheel to sensors, cameras and computer algorithms.

Snap is allowing users to make their own augmented reality lenses for Snapchat with a new standalone app that uses AI prompts ...