The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months straight. However ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own prices, "not competitor comparisons".