An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The Trade Desk is trading offices in downtown Denver. Public records show the advertising tech firm is planning an office on ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

To a certain extent, advertising has become the battleground for broader culture war conflicts in the corporate world. Shareholder activists, for example, are now using their clout to influence ...

Ontario Sen. Marty Deacon’s National Framework on Sports Betting Advertising Act is making progress in Canada's Senate.

When featuring models with disabilities in advertising, brands walk a fine line—how should they convey a message of ...

The addressable TV advertising technology which was launched by Tata Play in 2023 enables advertisers to selectively segment ...