Andreas Briese, director for Germany and regional director for Central and Northern Europe at the giant video platform, highlighted newer opportunities for TV in the opening keynote at NATPE Budapest.

Goldenberg came armed with data to underscore YouTube’s dominance in the TV space. His most convincing talking point: Nielsen ...

YouTube wants in on the TV business, according to top YouTube exec Andreas Briese. “YouTube can be a partner to ...

Following its content distribution deal with Prime Video, France Télévisions is now seeking to strengthen its partnership ...

From a creator's perspective, YouTube shopping tools can be accessed in YouTube Studio. Creators can add tags manually or use ...

The partnership could position Netflix to compete more directly with traditional cable TV and platforms like YouTube by ...

YouTube is updating its monetisation policy from July 15 to crack down on money being funnelled by repetitive content on its ...

While the 20-year-old YouTube is hardly an overnight success, its evolution from mobile-centric time-killer to a platform ...

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to ...

YouTube has announced to impose a major update to its Partner Program monetisation policy, aiming to ban mass-produced, repetitive, and AI-generated ...

AEW CEO Tony Khan said cable ratings have risen while simulcasting on HBO Max. He shared his YouTube strategy, and why he's ...

Google has made a 10% budget cut for its Google TV. Unfortunately, these budget cuts are causing some layoffs within the ...