In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

No, you’re not imagining it: You’re seeing more and more ads everywhere you look, and they’re making it hard to keep customer acquisition costs in check. In fact, some professionals estimate that the ...

Alex Hormozi, a successful entrepreneur, has shared his strategies on building substantial wealth through strategic business practices, focusing on value-based pricing, efficient cash flow management, ...

B2C marketers tasked with bringing in new customers have a problem: 73% say their customer acquisition costs are rising, no surprise “when margins are shrinking as tariffs and fulfillment costs climb, ...

You've built a phenomenal product/service, assembled a stellar team and have a vision to dominate the market. But there's a stubborn roadblock to hyper-growth: skyrocketing customer acquisition costs ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

DraftKings' rapid growth faces challenges in customer retention and profitability due to high customer acquisition costs and intense competition from FanDuel and BetMGM. Regulatory risks and economic ...