Before Velcro’s Patent Expired, It Was a Niche Product Most People Hadn’t Heard Of The hook-and-loop tape’s moment in the sun came after others were free to copy it. Kat Eschner.

Lawyers from VELCRO want us to stop using the name as a verb and noun, since it violates trademarks — as they explain in a hilarious video. "This called hook-and-loop.

The Velcro I used was 0.75 inches (1.9 centimeters) wide. I wouldn't recommend the strips being any narrower, but wider will only make the area rug more secure.