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For most of history, parents couldn’t buy their kids dolls, action figures, or the like. Then playtime became big business.

We have teamed up with Brick Fanatics to offer one lucky reader a £500 LEGO e-gift card to spend on whatever their heart desires.

Hasbro, a leading games, IP and toy company, today announced a new licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay for the studio’s upcoming live-action ...

It's time to take a look back at why the 1980s animated G.I. Joe series was the best of the golden age of 1980s toy-based action cartoons.

Whether you’re shopping in a sex shop, on Amazon, or on a brand’s site, the pricing can range from as low as $30 to upward of ...

Starring Nicholas Galitzine as Prince Adam/He-Man, Jared Leto as Skeletor, Camila Mendes as Teela, Idris Elba as Man-at-Arms, ...

By the power of Grayskull! Mattel has revealed a huge lineup of Masters of the Universe toys based on the upcoming movie.

EXCLUSIVE: Writer/director Blaise Beyhan has set an all-star cast for his sophomore feature, New England Toys, with Willa ...

(NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the fourth quarter and full year 2025. "I am proud of the results our team delivered in 2025 and the success ...

Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP), making Hasbro the ...