Here are six strategies these leaders are using to win discoverability on TikTok. Brand Early, Not Late Visibility doesn’t have to wait until the end.

TikTok remains the dominant social media platform in 2025, surpassing other platforms in terms of engagement. The app’s short ...

For this approach, brands sponsor a hashtag that TikTok users can add to their videos to compile them in the app, potentially boosting discoverability among other users. "Hashtag challenges that tie ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

If TikTok disappears from the U.S. market, advertisers will quickly shift their budgets. Analysts estimate Meta could gain between $2.46 billion and $3.38 billion in additional ad revenue in 2025 ...

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“And then also the potential and opportunities they can find uploading on TikTok. The discoverability and ability to reach large audiences early which people can find as a brand new uploader.