Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...

Roblox players can show off their Signature Bakes in a new Great British Bake Off experience that taps into the platform's existing cake-decorating community.

Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...

Lumble has a dice game you can play in the Blasted Steps, and if you win enough, you'll walk away with a new tool.

You use them every day, but have no idea what they're collecting. Find out which apps are quietly harvesting your location, contacts, photos, and more—and what you can do about it.

The new classification approach primarily targets loot boxes. These are features in games which fall under a broader umbrella of "random reward mechanics." These features usually require an in-game ...

On the surface, Roblox looks like a paradise of fun and creativity, but behind the brightly coloured avatars lurks a darker truth.

Parental controls were already in place for a young US gamer, who was allegedly coerced into sending explicit images by an adult Roblox user posing as a child. He allegedly groomed the 15-year-old boy ...