Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
Shaun White tells CNN Sport that he’s hoping to bring about a new age for winter sports with the introduction of The Snow ...
The Associated Press on MSN10d
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
(Jason Charme/The Aspen Daily News via AP) Shaun White, founder of The Snow League, takes a lap before the qualifying round ...
Shaun White’s Snow League aims to build big business out of big air
At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...
The Business Journals13d
Shaun White-backed Snobahn expands indoor action sports training near Denver, eyes new markets
Shaun White stalls at the lip of a half pipe as he skates at SNOBAHN on March 4, 2025, in Denver. Expand to read more Seth McConnell | Denver Business Journal Listen to this article 5 min A ...
CNN11d
Shaun White was a record-breaking snowboarder. Now, he’s started a new competition to unify a ‘disjointed’ sport
When it comes to knowing a thing or two about snowboarding, there’s nobody better than Shaun White. White is arguably the greatest of all time in his field, having won 23 X Games medals ...
Newsday11d
Shaun White kicks off new league with visions of snowboarding riches on the halfpipe
ASPEN, Colo. — Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making ...