Showdown! ✓ The Blancpain Fifty Fathoms Tech BOC IV takes on the Rolex Sea-Dweller ✓ Two legacy divers ✓ Vote here! ✓ ...

Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

There’s no way around it—luxury watches are expensive. Rolex, Audemars Piguet, Omega, Cartier, and Richard Mille all command ...

For more details, read how we test and rate products. What can we say about the Rolex Submariner (buy now) that you don’t already know? It’s the ultimate luxury dive watch, blending timeless design ...

See Timothée Chalamet's golden stack of wristwear, Coco Gauff's Rolex, and Colman Domingo's made-to-order Speedmaster.

In the 1970s enthusiasts began swapping bezels, hands and dials on diver’s watches like Rolex’s Submariner and Doxa’s Sub 300T. By the early 2000s a whole modding culture appeared around ...

A refined 39mm case, a slim profile, and a vintage-inspired dial make this one of the most effortlessly elegant dress watches ...

It's called the Omega Seamaster Planet Ocean Worldtimer, and it fuses the worldtimer complication from the Aqua Terra model ...

Omega is next with 14%, while Tudor (Rolex’s sister brand!) is third with 12% of sales. All this tracks with the latest view into the modern watch market from Morgan Stanley and LuxeConsult ...