Pantone releases a color each year that captures the zeitgeist of the time. Some of the colors are surprising, so here is a deeper look into what inspired them.

Pantone had to create it, making Very Peri the first ever color created for COTY. The purple-blue color promised to help consumers get out of their pandemic funks with its "carefree and joyful ...

Encapsulated, according to Laurie Pressman, vice president of the Pantone Color Institute ... and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates “originality ...