Key to getting a foothold in the UK was a tie-up with Shoot magazine which saw one of the country's first Panini-branded albums, Football 78, included free along with a small number of stickers.

The much-anticipated 2024 Panini Prizm NFL (Choice Online Exclusive) hits the open market today, one full day before the main release of 2024 Panini Prizm comes to market, which gives collectors a ...

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