Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

A trailblazing new partnership will bring AI power to bestselling toys. Mattel announced on Thursday that it had signed a ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Mattel is collaborating with OpenAI to create AI-powered toys and games, aiming to revitalize its business amid declining toy ...