OpenAI is reportedly planning a 60-second Super Bowl LX ad on Feb. 8, 2026, as AI rivals ramp up spending to win users, trust ...

AI companies are engaged in an expensive arms race to attract users and alleviate public anxiety about the technology.

OpenAI (OPENAI) is expected to run a 60-second commercial during NBC's (CMCSA) broadcast of Super Bowl LX, The Wall Street ...

The candy brand announced that it will replace its traditional Big Game TV ad with a live, in-person experience starring ...

is a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021. Microsoft is at it again with another ...

USA TODAY Sports used Microsoft Copilot AI to simulate the 2025 NFL playoffs. Here's the chatbot's picks for every game, including Super Bowl 60.

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as consumer companies look to create buzz. All the ad inventory for this year's Big ...

Avocados From Mexico has mixed up its marketing strategy like a fresh batch of guacamole, cutting loose a platform with 128 million viewers for more targeted—and more affordable—opportunities on ...

"Loaded Words" began airing Dec. 22 with three ads: “Do,” “Don’t” and “Be.” They can be viewed in holiday programs including the broadcasts for New Year’s Eve and "Saturday Night Live." Courtesy of ...

MIAMI GARDENS, Fla. (AP) — A'lique Terry used to be Obie. He's now the offensive line coach for Oregon. And he's about to coach in Obie's game. That's a full-circle moment. Let's explain: Oregon's ...

INDIANAPOLIS — Two days before Indiana University takes on Alabama in the Rose Bowl, the Indianapolis International Airport was packed with IU fans. 13News was there to gather their predictions for ...

ARLINGTON, Texas — Akheem Mesidor scoffed at the comment. Heading into the Cotton Bowl on Wednesday, where the No. 10 Miami Hurricanes were set to play the No. 2-ranked and defending national champion ...