From logos, packaging design and store displays, to social media campaigns and even gaming apps, graphic design has become as essential to fashion as the clothes themselves. Behind every well-known ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Goodbye Céline, hello Celine. The LVMH-owned fashion label unveiled a new logo over Labor Day weekend, and the internet is very divided about the typographic facelift. This would be the second ...

Tesla’s logo is a perfect embodiment of this brand. A car’s motor is what pushes a vehicle forward. In symbolic terms, an electric motor is the catalyst of movement–or innovation.