Blue and black or white and gold? A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement.

Ever walked into a room and felt instantly calmer, only to realize it was painted light blue? That’s no coincidence. Light blue is a soothing, relaxing color that has been shown to improve focus ...

Some saw it as blue and black while others saw it as white and ... “If a person, let’s say, saw the dress in a shadow, there’s more blue light in a shadow,” she said.

those who thought it was illuminated by artificial light were more likely to see it as black and blue. Ten years later, white and gold continues to lead in the original Buzzfeed poll with 2.5 million ...

The iconic scheme birthed his other famous nickname, the Man in Black — but as it turns out, General Motors initially wanted the car to be blue. According to Earnhardt's long-time boss Richard ...

The most up-to-date naming convention, along with corresponding color tones, follows as such: USB 2.0 (Hi-Speed) -- black / colorless USB 5Gbps -- dark blue USB 10Gbps -- light blue USB 20Gbps ...