Labubus are a global sensation — sparking long lines outside toy stores, selling out online within minutes, and listing for ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

A quirky, sharp-toothed plush named Labubu—crafted by Chinese brand Pop Mart—has taken Finland by storm, drawing crowds and ...

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go get one for your Birkin.