The Walt Disney Company hopes LEGO Star Wars will help it survive changes coming for its shows, movies ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Progress doesn't have to mean complete reinvention.

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as interactivity defines the marketplace.

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

Optimus Prime, the fearless leader of the Autobots, is the ultimate symbol of justice and heroism. With his booming voice, powerful presence, and iconic red-and-blue truck mode, Optimus stands as a ...