The new Kivisto Field with its iconic waving wheat end zones is laid, and David Booth Kansas Memorial Stadium is nearly ready ...

The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

Steve Sarkisian is an innovator. Kalen DeBoer is a winner. But make no mistake about it, Kirby Smart and his Georgia Bulldogs ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC is begging consumers to give it another chance by inviting them back to its stores to taste its chicken. The chain aims to launch a new era focused on improving its food and operations to reverse ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Fried Pickles just hit the KFC menu — and that’s not even the biggest news. The chain is also giving away Fried Chicken ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

With control of the House on the line, the GOP is looking to rally “prosperity” voters in 2026.

Discover KFC's latest marketing move: a satirical campaign featuring double hand-breaded tenders with 11 secret herbs and spices.