Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar sales dropped over 97 percent in Europe after production was halted. Despite the sharp decline, this outcome was ...

Jaguar's European sales tanked to just 49 cars in April 2025 after a divisive rebrand and EV pivot. Can the iconic brand ...

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar's Risky Road Ahead Jaguar's 97.5% sales collapse in Europe is a stark warning: alienating loyal customers while chasing trends can backfire spectacularly.

The sales collapse coincides with Jaguar’s ambitious rebranding initiative, launched in November 2024, as part of its pivot to becoming an all-electric, ultra-luxury marque by 2025.