When it comes to lip plumping products, there are a good amount that give the desired results of full, luscious lips — but ...

Caring for color-treated hair can be a delicate balance. The right shampoo can make all the difference in maintaining vibrant ...

If you want salon-level volume without paying salon prices, follow these tips and tricks for DIYing your own big and bouncy ...

Revive dry, dull hair with a simple DIY moisture mask using pantry staples like avocado, honey, and aloe vera for soft, shiny, and healthy strands.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you need an update on your makeup or skincare, make sure that you don't miss Ulta Beauty's 21 Days of Beauty Event!

Shop the Nous haircare bundle and get ready for compliments on how great you smell, plus how healthy and bouncy your hair ...

Everyone is going "recession blonde," but what is it and why is everyone talking about it? Experts break down how a fraught ...

The best spring hair colors usually make us want to lighten things up, but the biggest hair color trend of the season, ...

Xochitl Gomez talks going blonde with Garnier, designing with Hot Topic, dancing while millions watched on 'DWTS' and more ...

A packing list pad so you can rest assured that you DID bring everything you intended A reversible vegan-leather travel tote that’ll hold basically everything you’ll need on board your flight, ...

Upping your fragrance game has never been so easy as six members of Team Cosmo put some of the most-hyped hair scents to the Beauty Lab test. Are they more fad or fab? Let’s reveal ...