Gen Z’s pursuit of the #RichTok lifestyle sends them to social media for investing advice

More than half of Gen Zers say social media convinced them to enter the stock market, according to a survey of 300,000 people ...

Walmart wants to turn TikTok's Gen Z users into loyal shoppers — and it's willing to buy TikTok to do it

The world's largest retailer has for years been focused on attracting younger and more urban customers.