Luxury fitness chain Equinox Fitness will open its first Michigan location at 2 p.m. Thursday in Bloomfield Hills, the New York-based company announced. The 47,000-square-foot club will be located ...

Equinox, a luxury gym and fitness center, is opening its first Michigan location this week. The location, in Bloomfield Hills, opens Thursday at 2 p.m. on West Maple Road between Telegraph Road ...

National gym chains continue to expand in southeast Michigan, including a new high-end Equinox and several $10-per-month gyms.

The new Equinox campaign tagline is "It's Not Fitness. It's Life." Provocative? Unexpected? Suggestive? You bet. Provocative? Unexpected? Suggestive? You bet. That is the kind of print, outdoor ...

Equinox is known as a rich person's gym, which is an accurate but incomplete description. It certainly isn't cheap: Monthly membership fees start at around $150 and climb higher as the locations ...