Sanford Health’s Bloom the Boutique helps well over a dozen cancer patients each month get a new wig. But it’s not everyday the salon gets a request ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Dull, lackluster hair? The best hair gloss treatments can restore shine in minutes, all from the comfort of your home.

Addison Rae is always at the top of our style and beauty inspo lists. The rising pop star is known for showing off her ...

“Stranger Things” actress Millie Bobby Brown, 21, made a dramatic hair change, swapping her platinum locks for her original ...

When it comes to choosing the most flattering makeup hues (and especially when finding a concealer or foundation shade), it's important to consider your skin's undertone: are you a warm, cool, or ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

JoJo Siwa traded in her signature blonde tresses and ponytail for an edgy rainbow mohawk at the 2025 GLAAD Media Awards.

Whether you have fair, medium, or dark skin—or warm or cool undertones—there's a perfect pop of color for you.

If you've ever decided to use hair dye to colour your hair but instantly regretted it then don't worry, because we've got you ...

Gujarat FDCA seized 3,100 kg of adulterated ghee and suspended the trader's license. Adulteration in ghee is common, so ...