Entries in the Ad Age Encyclopedia may use AI-assisted tools to summarize and structure insights from Ad Age’s original reporting. All entries are based solely on Ad Age content and are reviewed by ...

Procurement in advertising refers to the involvement of a brand’s sourcing or purchasing department in selecting, negotiating and managing contracts with marketing and agency partners.

Africa must challenge the misleading narrative on preferred creditor status of its multilateral development banks.

The guiding concepts integrated into China's development philosophy, featuring innovative, coordinated, green, open and shared development, clearly define the direction the country has followed since ...