KO's asset-light bottling shift boosts margins and efficiency, with local focus helping offset global disruptions.

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Get ready for a taste of nostalgia – and a potential debate! Coca-Cola is making waves by reviving one of its most ...

This aggressive marketing strategy is especially vital as Coca-Cola navigates macroeconomic uncertainty and shifting consumer sentiment. With first-quarter 2025 volume growth across all categories ...

Chief Marketing Officer Marcos de Quinto revealed the creative campaign at a media event in Paris. The "One Brand" global marketing strategy brings together Coca-Cola, Coca-Cola Light/Diet Coca ...

As Coca-Cola leans into premiumization, rivals like PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are stepping up their game with strategic moves aimed at capturing a larger share of the high ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

While the strategy provides flexibility, it limits PepsiCo's margin expansion compared with Coca-Cola’s asset-light model. PepsiCo’s integrated approach helps ensure strong alignment between ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as Fairlife, ...